DIRECTIONS cerise 100 ml

DIRECTIONS Hair Colour Instructions
Perfect colour result

To achieve the perfect colour result, we recommend the following steps:

Pre-lightening: First, bleach your hair. These semi-permanent colours contain no peroxide and therefore cannot lighten hair. Even on natural blonde hair, bleaching is recommended, as it roughens the hair’s structure and allows the pigment to absorb more effectively. The lighter your hair, the brighter and more vibrant the colour result will be.

1. Preparation

Shampoo hair with a shampoo and towel-dry.

Protect the skin around the hairline with petroleum jelly or baby oil to avoid staining.

Wear protective gloves.

2. Application

Apply DIRECTIONS evenly with a tint brush.

Work strand by strand to ensure full coverage.

Leave for 15 minutes.

Applying heat (e.g., with a hairdryer or under a shower cap) can intensify the result.

Tip: DIRECTIONS works faster and lasts longer on chemically treated hair, such as pre-lightened hair.

You can mix colours within the DIRECTIONS series.

3. Must Dos

Perform a strand test to determine development time and expected result.

Perform a skin sensitivity patch test 48 hours before use.

4. Important Warnings / Cautions

This colour can stain skin, textiles, and surfaces.

Use old towels and wear clothing you don’t mind getting stained.

Do not use on eyebrows or eyelashes. Avoid contact with eyes.

If colour comes into contact with skin, remove it immediately to reduce staining.

Do not mix DIRECTIONS with peroxide.

Seek professional advice for lighter shades.

Shades may vary at the manufacturer’s discretion.

KEEP OUT OF REACH OF CHILDREN.

5. After Processing

Rinse hair thoroughly with cool water for several minutes.

6. Aftercare

Because this is a semi-permanent colour, it will gradually wash out over time.

To maintain vibrancy, repeat the process periodically.

Some shades may temporarily transfer onto pillowcases or skin during washing, but this usually comes off with soap and washes out of fabrics.

7. Note

Colour results may vary depending on your starting shade and hair condition.

We strongly recommend performing a strand test on a small section of hair before applying the colour to your entire head.

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Retail price €: 7,97

79,70 €/L

Volume/weight/quantity: 100 ml

Barcode: 5034843001332

Manufacturer:
UK:
La Riche Ltd
10 Towerfield Close
Shoeburyness, Southend-On-Sea, Essex
SS3 9QP, England, United Kingdom
EU:
La Riche Europe Limited
Unit 533, 21 Botanic Avenue
Belfast, BT7 1JJ
UK: Northern Ireland
info@la-riche.com

INGREDIENTS: AQUA (PURE), CETEARYL ALCOHOL, DISTEAROYLETHYL HYDROXYETHYLMONIUM METHOSULFATE (AND) CETEARYL ALCOHOL, CETEARETH-20, CITRIC ACID, PROPYLENE GLYCOL, METHYLPARABEN, FORMIC ACID, BASIC VIOLET 16, BASIC VIOLET 2, HC YELLOW NO.4, BASIC RED 51

FOR PROFESSIONAL USE ONLY